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MeMoi Contest Winners
Lifestyle

The Making of a Model: Volume I Red Hook, Brooklyn

This past July, MeMoi went in search of a few fabulous ladies to bring to New York. Our mission was to find five lovely fashionistas, who love our fashion brand, and give them a chance to become a MeMoi model for the day. We were looking for real women who could rock a look with confidence, but not necessarily have prior experience in front of the camera. We went in search of YOU.

The Concept:

After a long, creative brainstorming session one afternoon, an idea to find our new style ambassadors was hatched… An Instagram Contest!

The Rules?

Simple. Post a fashion pic.. or 2.. or 15.. of yourself on IG and tag us at: #MyMeMoiMoment.

The Response?

OVERWHELMING. We were fortunate to have so many beautiful women participate in the contest, and after several weeks of entries, five trend-setting ladies were randomly chosen.

AND THE WINNERS ARE…

We were excited to receive submissions from all over the Tri-State area, but one winner traveled from Miami to spend the day being a model for us; and she happens to be a professional one too… and we think a great one!

Meet Lola!

Lola was the first to arrive at our Red Hook, Brooklyn location ready for hair and makeup at 7am. A true professional, Lola brought a lot of energy to the photoshoot and looked amazing in all our legwear.

@lolachel_

We chose Red Hook as the site for our modeling shoot because it has an artsy, urban street vibe; the perfect backdrop for our latest collection, which is available now at MeMoi.com. The aesthetic in Red Hook is real and down-to-earth… just like our contest winners!

DID YOU KNOW? Red Hook was named for its red clay soil and the hook shape of its peninsular corner of Brooklyn that projects into the East River.

With one model already in hair and makeup, we were soon greeted by the other four.

Nilu - MeMoi: Making of a Model

Meet Nilu!

Nilu hails from Uzbekistan. She is incredibly passionate about the fashion industry, and started her own style blog on Instagram since moving to NY eleven months ago. Nilu loves wearing our leggings and socks for their colorful, fun designs and was thrilled to be chosen as one of our style ambassadors.

@uzbechka_in_newyork

Meet Corrie!

Whoa. Corie is definitely a Jill-of-All-Trades. A former tattoo artist, hair stylist, truck driver (she has her CDL!), aspiring model/actress and small business owner, Corrie runs her own teeth whitening service in the NY/NJ area. She is also a proud, full-time mommy to Khairi, her 1-1/2 year old son. With her extremely busy schedule, we were lucky Corrie made time to spend the day with us, and what an outstanding job she did!

@corie8511

Meet Nathalie!

Nathalie discovered MeMoi through Instagram, and fell in love our collection. She was elated to be chosen as one of our models, and especially enjoyed wearing our Dog Walker Sweater Tights and Oil Slick Fishnets at the shoot. Nathalie had a great experience working with our creative team, and hopes to model again in the near future.

@ujras.eilahtan

Meet Ashley!

Ashley arrived in Red Hook accompanied by her good friend, Justin, who tagged along for the day. After getting her hair and makeup done, Ashley was styled in a few pieces from our Campus Collection line and rocked the look effortlessly. Ashley loves that MeMoi celebrates all types of women, and was drawn to the collection because it makes her feel confident, comfortable and elegant.

@aylehhs

With all five models dressed and ready to go, we set out to shoot our collection in various locations throughout Red Hook, including Louis Valentino, Jr. Park and Pier and the Waterfront Museum. It was an exhilarating, yet exhausting day, and after taking the final shot on Conover Street, we popped inside the Widow Jane Distillery for a refreshing ice tea. 

And so the journey for our wonderful style ambassadors came to an end. We arrived in Brooklyn with only a glimpse into the lives of our Instagram contest winners, but soon left as friends. 

And to all of the fashionistas who entered our contest, please check back again soon, as we will be having another contest sometime in 2019!

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